Authors: Janković, Radmila 
Title: Cross cultural business communication – sociological and psychological aspects2
Journal: Engineering management
Volume: 3
Issue: 1
First page: 36
Last page: 39
Issue Date: 2017
Rank: M50
ISSN: 2466-2860
In the last decades, global economy set some new standards and became so significant that corporate interdependence became more important for successful business. Organizations are expanding around the world, which leads to increased sensitivity towards cultural differences. In order to gain success in the global marketplace, companies need to be culturally tolerant. Corporate analysts argue that the key to global business success depends on effective cross-cultural etiquette and global workforce diversity management [1]. This paper analyses the impact of sociological and psychological factors on cross cultural business communication.
Keywords: marketing | cross cultural | business | communication
Publisher: University of Belgrade, Technical Faculty in Bor

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