Implementation of the ecotourism concept in the National park Djerdap - business improvement

Abstract

This paper represents the basic results of research conducted with the aim to enable sustainable development and improve living standard in Southern and Eastern part of Serbia. The main objective of this article is to define possibilities for business improvement in the National park Djerdap (NP Djerdap) through the analysis of thecurrent state in the NP Djerdap and potentials that could contribute to a better business and further sustainable development. In this article, NP Djerdap is considered as a possible development basis of the municipalities Kladovo, Majdanpek and Golubac. The current and further position of NP Djerdap is analyzed using SWOT analysis. On the basis of the result obtained using the SWOT analysis, ecotourism brand of the NP Djerdap, as well as activities that contribute to its establishment which are in accordance with the available resources, are created. Implementation of the activities leads to the enriched tourist offer of the NP Djerdap through the simultaneous introduction of the ecotourism concept. As a result, there is a long-term sustainable development of the aforementioned municipalities as well as the region.