Using Social Networks to Promote Energy Efficiency

Abstract

This paper deals with the contribution of ICTs to energy efficiency, more precisely, with the use of goal-driven social networks that may accelerate reaching the aim of raising collective awareness on energy consumption, and enhance citizen participation in decision-making, thus creating a sustainable community/society. Industry, end-users and household consumers, should, at their own levels, engage in adoption and diffusion of new technologies in the energy sector. The focus of this paper is on citizens’ involvement and what motivates them to use social networks in this evolving context, as well as on tools available to promote energy efficient actions and knowledge.