Authors: Velimirović, Jelena 
Džunić, Željko
Nikolić, Vesna
Velimirović, Lazar 
Affiliations: Mathematical Institute of the Serbian Academy of Sciences and Arts 
Title: Using Social Networks to Promote Energy Efficiency
First page: 131
Last page: 135
Conference: 2nd Virtual International Conference on Science, Technology and Management in Energy - eNergetics 2016
Issue Date: 2016
Rank: M33
This paper deals with the contribution of ICTs to energy efficiency, more precisely, with the use of goal-driven social networks that may accelerate reaching the aim of raising collective awareness on energy consumption, and enhance citizen participation in decision-making, thus creating a sustainable community/society. Industry, end-users and household consumers, should, at their own levels, engage in adoption and diffusion of new technologies in the energy sector. The focus of this paper is on citizens’ involvement and what motivates them to use social networks in this evolving context, as well as on tools available to promote energy efficient actions and knowledge.
Keywords: Energy efficiency | Social networks | Citizens’ motivation | Tools
Publisher: Research and Development Center “ALFATEC”, Niš, Serbia & Complex System Research Centre, Niš, Serbia
Project: Development of new information and communication technologies, based on advanced mathematical methods, with applications in medicine, telecommunications, power systems, protection of national heritage and education 

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