Authors: Janićijević, Stefana
Urošević, Dragan 
Mladenović, Nenad 
Affiliations: Mathematical Institute of the Serbian Academy of Sciences and Arts 
Title: Comparison of SAS/STAT procedures and variable neighborhood search based clustering applied on Telekom Serbia data
Journal: Social Sciences Via Network Analysis and Computation
First page: 79
Last page: 88
Issue Date: 4-May-2015
ISBN: 978-3-653-96358-8
DOI: 10.3726/978-3-653-05820-8
In this study we analyze the possibility of improving decision qualities in the largest Serbian telecommunication provider, Telecom Serbia a.d. We compare SAS/STAT clustering with Variable Neighborhood Search based methods on three months of real data sets of prepaid customers. It appears that Variable Neighborhood Search based approach provides results with smaller error, giving more precise decision support to marketing department.
Keywords: Clustering | Decision Support | SAS/STAT procedures | Variable Neighborhood Search
Publisher: Peter Lang

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